People will make leaps of faith and get excited by your product if you just get it in front of them. faith
I don't do something necessarily to make a big profit or because it's a logical business decision. business
I don't particularly follow the Bauhaus school of design, where you make everything into a black box - simplify it. design
Fear is always a good motivator. fear
Anger is a good motivator. anger
I hate science fiction. science
In the digital age of 'overnight' success stories such as Facebook, the hard slog is easily overlooked. age & success
So I think the winners in recession are the people who produce new technology that does things better, which people really want. technology
The media thinks that you have to make science sexy and concentrate on themes such as rivalry and the human issues. science
Design and technology should be the subject where mathematical brainboxes and science whizzkids turn their bright ideas into useful products. design, science & technology
When decisions on nuclear power stations and runways are delayed and the government dilly-dallies, people think they aren't important. government
Enjoy failure and learn from it. You can never learn from success. failure & success
Beauty can come in strange forms. beauty
Failure is an enigma. You worry about it, and it teaches you something. failure
Arbitrary benchmarks cheat kids out of a fulfilling education. education
Today, computers are almost second nature to most of us. computers
I don't design down to a price. design
I think if you have to pay for your education, you worry very seriously about you're going to do when you've got your degree. education
Business is constantly changing, constantly evolving. business
Britain's great strength is its innovative, design and engineering natural ability and we're not using it. design & strength
The wonderful thing about Apple technology is just how intuitive it is. technology
My interest in film is sort of catholic - apart from science fiction and horror movies, I'll watch almost everything. movies & science