Quotes and anectdotes from the wise to the foolish, and the courageous to the drunk

William Bernbach Copywriter

  • Gender: Male
  • Citizenship: United States
  • Born: Aug 3, 1911
  • Died: Oct 2, 1982

William Bernbach was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach. He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies.

I warn you against believing that advertising is a science. science

The most powerful element in advertising is the truth. truth

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art. art & science

Word of mouth is the best medium of all. business

In communications, familiarity breeds apathy. communication