Our business is infested with idiots who try to impress by using pretentious jargon.
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.
The best ideas come as jokes. Make your thinking as funny as possible.
The advertisers who believe in the selling power of jingles have never had to sell anything.
Advertising reflects the mores of society, but it does not influence them.
The consumer isn't a moron she is your wife.
Never write an advertisement which you wouldn't want your family to read. You wouldn't tell lies to your own wife. Don't tell them to mine.
I do not regard advertising as entertainment or an art form, but as a medium of information.
The secret of long life is double careers. One to about age sixty, then another for the next thirty years.
Good copy can't be written with tongue in cheek, written just for a living. You've got to believe in the product.
Leaders grasp nettles.